Naming & Brand Identity for The Digital Energy Retail Platform
Naming & Brand Identity for The Digital Energy Retail Platform
Naming & Brand Identity for The Digital Energy Retail Platform
Naming & Brand Identity for The Digital Energy Retail Platform
Naming & Brand Identity for The Digital Energy Retail Platform
Platforma
Platforma
Platforma
Platforma
Platforma
Platforma
Platforma
Platforma
Platforma
Platforma
Platforma
Platforma
overview
overview
PLAT4MA (P4) – Digital Energy Retail System.
It changes the way how people buy and sell energy.
PLAT4MA (P4) – Digital Energy Retail System.
It changes the way how people buy and sell energy.
We have been hired by a digital energy retail business for comprehensive branding services. Our team initially conducted market and competitive research, and then we provided the client with a naming presentation that included different name options. When the name was found, we started visual identity development.
We have been hired by a digital energy retail business for comprehensive branding services. Our team initially conducted market and competitive research, and then we provided the client with a naming presentation that included different name options. When the name was found, we started visual identity development.
Services provided:
Research
Naming
Logotype & Visual identity
Marketing assets
Visual guidelines
UI/UX Consultation
Services provided:
Research
Naming
Logotype & Visual identity
Marketing assets
Visual guidelines
UI/UX Consultation
Challenge
Challenge
Need to create a name and an attractive and innovative visual system.
Need to create a name and an attractive and innovative visual system.
The client has been developing a brand-new product on the utility market and asked us to create a brand name as well as an attractive and innovative design with its visual system that could spread across all brand assets and attributes.
The client has been developing a brand-new product on the utility market and asked us to create a brand name as well as an attractive and innovative design with its visual system that could spread across all brand assets and attributes.
naming
naming
Reflection of various areas of activity.
Reflection of various areas of activity.
PLAT4MA's name reflects a unified system that unites different areas of the digital platform’s activities: purchase and sale of electricity and gas, utility services for electricity, gas, and water utilities, as well as several services for agriculture. Thus gas, electricity, water, and agriculture are reflected in digit 4 in the logotype, which is also used instead of "for".
PLAT4MA's name reflects a unified system that unites different areas of the digital platform’s activities: purchase and sale of electricity and gas, utility services for electricity, gas, and water utilities, as well as several services for agriculture. Thus gas, electricity, water, and agriculture are reflected in digit 4 in the logotype, which is also used instead of "for".
Visual concept
Visual concept
Revolution of speed and convenience in the utility market.
Revolution of speed and convenience in the utility market.
In today's oversaturated world, time has become the most valuable resource. People increasingly prefer using electronic services to provide services in various areas instead of analog ones, chatting instead of phone calls, automated payment systems, etc.
In today's oversaturated world, time has become the most valuable resource. People increasingly prefer using electronic services to provide services in various areas instead of analog ones, chatting instead of phone calls, automated payment systems, etc.
In our concept, we associated the speed and convenience of working with the PLAT4MA company with the speed of sending a text message in the messenger and thus emphasized the digitality and modernity of the brand.
In our concept, we associated the speed and convenience of working with the PLAT4MA company with the speed of sending a text message in the messenger and thus emphasized the digitality and modernity of the brand.
In our concept, we associated the speed and convenience of working with the PLAT4MA company with the speed of sending a text message in the messenger and thus emphasized the digitality and modernity of the brand.
logo & identifying elements
logo & identifying elements
Diversity of the speech bubbles.
Diversity of the speech bubbles.
We have developed a speech bubble as a symbol of the P4 brand, inside which the visual identifiers of the main company activity areas are placed. The logo is dynamic and can include either one symbol or all 4, depending on the context.
We have developed a speech bubble as a symbol of the P4 brand, inside which the visual identifiers of the main company activity areas are placed. The logo is dynamic and can include either one symbol or all 4, depending on the context.
result
The comprehensive approach ensured a cohesive and impactful brand presence across various platforms.
This partnership not only delivered tangible design assets but also contributed to Plat4ma's continued success in redefining the Utilities market.
result
The comprehensive approach ensured a cohesive and impactful brand presence across various platforms.
This partnership not only delivered tangible design assets but also contributed to Plat4ma's continued success in redefining the Utilities market.
CLIENT TESTIMONIAL
CLIENT TESTIMONIAL
Tarasenko Agency successfully forged a distinct and compelling brand identity, poised to make waves in Digital Energy Retail.
Sergey Kazantsev
CMO, P4
Tarasenko Agency successfully forged a distinct and compelling brand identity, poised to make waves in Digital Energy Retail.
Sergey Kazantsev
CMO, P4
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